WHAT IS THE CLEAN GUIDE?
For us the beauty world is versatile and everyone should adapt his routine to his personal preferences. Is it part of your philosophy to do without certain ingredients? Then our new CLEAN GUIDE is just right for you!
We do not believe that CLEAN products are a must or the answer to every skin care problem. However, we would like to offer a quick orientation to all those for whom it is important to dispense with certain ingredients. So whether you are pregnant, allergic or cautious - or if it simply fits your lifestyle - the new CLEAN filter will find the right products for you!
Clean means: "free from" - but not "better than". Clean does not mean: vegan, green or free of synthetic ingredients. Clean means: free of the most frequently criticized ingredients (authorized or unauthorized) which you can view here:
IS THE CLEAN LIST COMPLETE
Of course, there are many other ingredients that are suspected to cause skin irritations or even to be harmful to health. Why we have not included them in our clean list is explained here:
"FREE OF" AND MORE
Synthetic ingredients can be safe and sustainable, and natural ingredients can be harmful and not sustainable. Our CLEAN GUIDE is not about natural versus synthetic, but about testing ingredients for their potential effects. In addition, issues such as sustainability, ingredient sourcing, and transparency have been considered. .
IS CLEAN MORE THAN FREE OF
THE ICON
Every product that meets the requirements of the CLEAN LIST is marked with a CLEAN BEAUTY ICON. By selecting our CLEAN filter, you can access our entire CLEAN portfolio in each product group at the click of a mouse..
HOW TO FIND CLEAN PRODUCTS
MORE TO KNOW
We carry many brands that are exclusively dedicated to produce clean products, but there are also individual clean hero products that have an exciting history. Read more here:
THE CLEAN STORIES
